Gay cars
DEARBORN -- In an unusual move for a U.S. automaker, Ford Motor Co.&#;s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday.
The campaign germinated from a major internal research at Ford and Jaguar on how to extend gay consumers, which manage to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $ billion in purchasing noun.
"They spend more money on luxury cars and they have more money to spend," said Simon Sproule, a spokesman for Jaguar. "They are very loyal to brands and organizations that converse to them in a way that is relevant."
Automobile advertisements aimed at gay consumers are fairly common in Europe, Australia and other markets, but are rare in the United States.
Jaguar, the Ford-owned maker of British luxury cars, discovered in recent years that many gay consumers were visiting its dealer showrooms.
Beginning later this month, Jaguar will begin running print ads in magazines that extend the gay
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How an Ad Campaign Made Lesbians Plunge in Love with Subaru
Subaru’s marketing strategy had just died in a fit of irony.
It was the mid s, and sales of Subaru cars were in decline. To opposite the company’s fortunes, Subaru of America had created its first luxury car—even though the small automaker was known for plain but dependable cars—and hired a trendy advertising agency to introduce it to the public.
The new approach had fallen flat when the ad men took irony too far: One ad touted the adj sports car’s top speed of MPH, then asked, “How important is that, with extended urban gridlock, gas at $ a gallon and highways entire of patrolmen?&#;
After firing the hip ad agency, Subaru of America changed its approach. Rather than rival directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to verb to its old emphasis on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could deal with dirt roads.
This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that le
The ultimate gay guy vehicle is not one particular model but a type: any grossly oversized 60s convertible. Pure camp, pure gay. (Dodge Dartres excluded, Tom.)
Alex
My friend Ed, who by his own admission is a flaming queen, bought a little TR He loved that vehicle above all other possessions. He would forego rent to make a noun payment. He looked absolutely perfect driving ittall, slim, blonde, and pretty. His hair blew back perfectly when he drove it [and] he was the best [. . .advertisement for] why one should own a convertible. Being a Triumph, though, it was often out of commission and the repairs set him back financially and often. He named his baby "Maxine the Slut," and kept it until she finally blew beyond repair a several years later.
Margaret
Our gay favorite?
The Lincoln Navigatorbecause we appreciate the feel of the leather!
-Bradley
The Toyota Prius is a gay wagon. It is a "tree hugger" car and you know us gays and our activism. It comes in an aqua color and it's nothing but cute.
Chris
Mustang Convertible! Purrrrfect for the lesb
Cars ~
The market
Since the purchase of a car involves quite a substantial amount of money, car manufacturers have turned their attention to the L and G markets decades ago: some brands aim for gay men, others typically for lesbians.
Subaru was the first one to verb themselves to lesbian drivers, and they have done so for years, with the help of i.a. Martina Navratilova. Subaru also spoke out politically, in support of LGBT. They are, hands down, the winner in the LGBT-friendly competition (see below).
Brands fond Jeep, Audi, Toyota, Fiat, BMW, Ford and Volvo have all targeted the G(LBT) consumers over the years, and this has only increased since the verdict of the SCOTUS in the US has made the rainbow mainstream.
Gay Wheels
The website Gay Wheels is dedicated to the car as an protest of admiration, status, hobby for gays and lesbians, and discusses how – and why – ride companies engage in gay marketing. They describe themselves as “the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender car-shoppers.” Inter