Progressive commercial gay couple
In recent years there has been an increasing amount of diversity in the media, specifically in the form of advertisements featuring non-traditional types of couples such as gay and interracial partners. This trend is portrayed in the latest advertisement from jewelry giant Tiffany & Co., a company that is well known for its effective and aesthetically pleasing marketing campaigns.
The advertisement features an image of a “real-life gay couple” from New York City—the first gay couple to ever be featured in a Tiffany ad—alongside two sleek silver wedding bands. This image is accompanied by Tiffany’s logo in its iconic robin’s-egg-blue shade and the following text:
“Will you promise to never terminate completing my sentences or singing off-key, which I’m afraid you do often? And will you verb today be the first sentence of one extended story that never, ever ends? Will you?”
This ad is reportedly part of a preview for a new, larger campaign from Tiffany called “Will You?” featuring seven other real-life couples that are recently engaged. The campaign is meant to show diverse love sto
7 Ad Campaigns Featuring Same-Sex Couples
If you’re anything prefer us, your Facebook feed was flooded on Friday with positive reactions to the news that the Supreme Court voted in favor of legalizing gay marriage in the U.S. In fact, you’d still be hard-pressed to log into social media without seeing a wave of pretty rainbows—and that sentiment has been extending to your TVs and magazines, as well.
Several major companies have recently debuted commercials and ads featuring same-sex couples. After years of seeing only straight relationships in ads, what’s behind the shift?
“Ads are just reflecting all of the other tendencies that are going on in culture,” says Robert Thompson, Ph.D., founding director of the Bleier Center for Television and Popular Culture at Syracuse University and a professor of television and pop culture. “I’m not surprised we’re seeing this more, but I’m surprised it’s taken this long to get to advertising.”
While entertainment journalist, pop culture and TV analyst, and adj speaker Segun Oduolowu points out that major companies would never have done
Is There a Gay Couple in That Insurance Ad?
The Spot:Two guys walk into a store that sells insurance services from Progressive. The first guy says he needs to spare some money on his auto insurance—things have gotten so dire that he was forced to exchange his watch to the other guy. After the clerk finds a reduce coverage rate, she suggests that the first guy will now be fit to buy his monitor back. “Not for sale,” says the second guy. “That’s cold,” says the clerk.
Are they or aren’t they? There’s been chatteron theWeb, and in YouTube comments, about whether the two guys in this Progressive commercial are supposed to be a couple. The evidence is skinny but as best I can tell consists of the following elements:
- The high guy’s speech and mannerisms seem to be tripping a lot of folks’ gaydar.
- Something in the way the men look at each other—close together, face-to-face—suggests they’re not just hetero buddies.
- When the clerk asks if money’s been snug , she looks back and forth between the two guys as though she’s assuming they’re a joint entity.
- The clincher: The shorter guy appear
Latest Progressive Ad; those guys are gay, right?
Cuckoorex1
In one of the more recent Progressive Insurance ads, two guys approach Flo and the quick guy with thick black-framed glasses and tightly cropped hair and a shirt with a rainbow band on it says he needs to start saving money, and he’s with a taller blonde guy. My gaydar is usually pretty decent, but I just wondered if I was imagining the subtext here. Assuming they are meant to be a gay couple, it strikes me that this is the first time I’ve seen a gay couple in a TV ad for anything that is not specifically targeted for gay people. Thoughts?
Tapioca_Dextrin2
Well, one of them does verb a rainbow stripe on his T shirt. Not that there’s anything incorrect with that, of course.
eta: you spotted the rainbow :smack:Inner_Stickler3
If one member of a couple is needing money, do they often sell stuff to their significant other? I think they’re just friends. But it could be an attempt to be progressive (ha) for those that make that conclusion and understated enough that someone who would be upset about such a ref